£23000P.A. +
Job Description
Position: Account Manager
Responsibilities
1. Media Skills
Able to utilise all relevant tools in the agency to create media lists, feature track, write and distribute press material and follow up distribution with journalists. Able to manage and implement agreed media campaigns with minimal supervision. This includes all aspects of media contact, interviews and writing of material. Regarded as expert in a field of the media relevant to his/her clients Markets. Has a clear network of media contacts and evidence of proactive contact from journalists. Is capable of defining creative media campaigns to meet the strategic needs of the client. Is capable of defining communications strategy to meet the Marketing objectives of a client.
2. Client Skills
Is able to deal with client contact in an effective and efficient manner. Is courteous and responsive to client requests. Is the regular day to day contact for clients dealing with issues and opportunities to strengthen the client relationship with minimal supervision. Regarded as the main agency contact by clients. Clear feedback from clients on strong and positive input to the campaign and knowledge of their industry. Is responsible for reporting. Is capable of managing and driving client relationships. Organising meetings, reviews and planning sessions to meet the strategic needs of clients. Is capable of developing and strengthening client relationships to establish the agency as a strategic PR partner.
3. Management
Can effectively prioritise individual tasks to ensure all agreed activity is delivered. Can prioritise all resources involved in a campaign to ensure campaign activity is delivered in a timely and efficient manner. Can supervise and coach staff to both deliver on client requirements and help staff to develop new skills. Capable of leading and motivating an account team to achieve successful delivery of campaigns
4. Business
Can identify new business opportunities and successfully propose PR campaigns that deliver profitable business to the agency. Can create campaign proposals to increase current client satisfaction and fee revenue. Able to deliver an agreed plan on time and control the budget of both time and money. Ensures that all regular admin is kept up to date.
Skills and attributes
Skills Matrix Scores required are,
Media: level 5
Client: level 5
Management: 4
Business: 4
